October 31, 2012

VIRGINIA POSTREL: Studies Find Cancer Comes In More Shades Than Pink.

Once again, we have suffered through a full month of pink, pink and more pink, all in the name of “breast cancer awareness.” What once was a health-related cause has become the feel-virtuous-and-buy-stuff season wedged between back-to-school and holiday gift giving.

Read the whole thing, which is actually more about science than marketing.