September 25, 2012

THE MEN WHO PLANNED BEYOND TOMORROW: The Lileksian Ultra Swank Website takes a  look back at a series of Seagram V.O. ads from right around the conclusion of World War II depicting the coming wonders of the bold postwar future – where Captains of Industry would drink V.O. while watching hockey games in bars on big screen 16X9 HDTV sets! (In other words: Hooters.) Not to mention pouring a tall cool highball of V.O. while getting the bulldog edition of their local newspaper, from a fax machine built into their TV.

Think of it as Syd Mead: The Early Years, an optimistic technocratic vision of the American near future, which would be DOA in the minds of most liberals by 1968.