August 30, 2012

CHANGE: “For the very first time, the favorable/unfavorable ratios are now higher for the Republican Party than for the Democratic Party. For the first time ever, the Democratic favorability ratio, which has always been within the range of 1.20 to 1.56, is now below 1. It is a stunningly low .83, which is 31% lower than the prior Democratic Party low of 1.20, which was reached in 2004. . . . Under President Obama, there has been an unprecedentedly sharp and first-ever switch to preferring the Republican Party over the Democratic Party. In fact, the damage that has been done to the Democratic brand under the Obama Presidency, going from a historically normal Democratic ratio of 1.38 in 2008, down 39% to the present .83, compares with the Republican fall-offs under George W. Bush’s Presidency, which declined from the Republican ratio of 1.41 in 2000, down 18% to 1.16 in 2004, and then down yet another 31% to .80 in 2008, when the Republican Party hit its all-time (back until 1992) pre-convention low – which virtually doomed the campaign of Presidential candidate John McCain and made Obama’s win almost inevitable. The Democratic brand has thus suffered more (down 39%) under Obama than the Republican brand suffered under either of George W. Bush’s two terms (-16%, then -31%).”

UPDATE: Reader Ralph Tacoma writes: “I’d suggest that it’s particularly significant that it’s deteriorated so badly in spite of the fact that the media has been totally in the tank for the Democrats during both terms. I’d suggest that it’s an indication of the weakening power of hte MSM.”