August 1, 2012
TARGETED MARKETING: In the supermarket, a “Man’s Aisle.”
“People rarely cater to men in the supermarket,” COO Ian Joskowitz told us over the phone. “So I thought let’s do something fun, get people talking, something guys would like. So we started discussion, and it’s funny because most of us came up with a very similar list.”
This was, of course, spawned by a recent ESPN study showing that 31 percent of grocery shoppers are now men, in comparison to the 14 percent in 1985.
I do most of our grocery shopping, but the contents of this aisle seem more aimed at single guys.