April 29, 2012
TRANSPARENCY: FCC Approves New Rule on Political TV Advertising.
The Federal Communications Commission approved new regulations Friday requiring broadcasters to publish political advertising data online, a move that could shed light on who is trying to influence elections amid unprecedented campaign spending.
Television stations already are required to track purchases of political advertising and make the information publicly available, but posting it on the Web will make it easier to access. Only stations affiliated with ABC, NBC, CBS and Fox in the top 50 media markets will be required to post data on new ad buys this year, with smaller stations expected to follow in 2014.
I’d like to see the New York Times’ advertising figures, too. Since they supported this rule, perhaps they’ll provide them. . . .