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May 23, 2008

FATHER'S DAY CARDS:

Fathers sleep a lot, and they snore loudly. When they're awake, they like to fish or golf, but they're comically bad at both. They drink so much beer they're practically alcoholics, and they're complete couch potatoes, always watching television and hogging the remote.

At least, that's the less-than-favourable image of Dad on Father's Day greeting cards. It's a striking contrast to the poetic praise often expressed at Mother's Day.

Perhaps the market will take care of that. But why not branch out from cards?

UPDATE: More thoughts on this here. "That’s what really matters in the end — the personal intent and affection that accompanies the card and/or gift. It seems odd to undermine that emotion by depicting Dad as someone more absorbed with his golf game than his family, eager to belch beery cheers at his favorite team, or only around to provide spending money to his herd."

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