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March 03, 2005

ROLLING STONE:

The Online Insurgency

MoveOn has become a force to be reckoned with

They signed up 500,000 supporters with an Internet petition -- but Bill Clinton still got impeached. They organized 6,000 candlelight vigils worldwide -- but the U.S. still invaded Iraq. They raised $60 million from 500,000 donors to air countless ads and get out the vote in the battle-ground states -- but George Bush still whupped John Kerry. A gambler with a string of bets this bad might call it a night. But MoveOn.org just keeps doubling down. . . .

But many party insiders worry that an Internet insurgency working hand in hand with a former Vermont governor will only succeed in pushing the party so far to the left that it can't compete in the red states. "It's electoral suicide," says Dan Gerstein, a former strategist for Joe Lieberman's presidential campaign. MoveOn committed a series of costly blunders last fall: It failed to remove two entries that compared Bush to Hitler from its online ad contest, and its expensive television spots barely registered in the campaign. One conservative commentator, alluding to MoveOn's breathless promotion of Michael Moore's Fahrenheit 9/11, branded the group the "MooreOn" wing of the party. All of which leaves political veterans wondering: As MoveOn becomes a vital part of the Democratic establishment, will its take-no-prisoners attitude marginalize the party and strengthen the Republican stranglehold on power?

I think that this insurgency will be around a lot longer than the one in Iraq.

UPDATE: Les Jones thinks he sees a consistent message.

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