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November 26, 2004

THIS ECONOMIST ARTICLE ON THE BLOGOSPHERE and Dan Rather gets it right:

Mr Rather's retirement epitomises two broader shifts of power. First, the old media are losing power to the new. And, second, the liberal media establishment is losing power to a more diverse cacophony of new voices.

For most of the post-war era the American media were dominated by a comfortable liberal consensus. The New York Times was the undisputed king of the print news, while the network anchors lorded it over TV news. That consensus is now under siege. The attacks are partly coming from the cable networks—particularly from conservative Fox News. (Charles Krauthammer once quipped that Rupert Murdoch had spotted a niche market—half the country. Sure enough, Fox is now America's top-rated cable news network.) But old media also face a newer and more unpredictable source of competition—the blogosphere. Bloggers have discovered that all you need to set yourself up as a pundit is a website and an attitude. . . .

The erosion of the old media establishment probably does entail some shift to the right, if only because so many of the newer voices are more reliably pro-Republican than Mr Rather. But the new media are simply too anarchic and subversive for any single political faction to take control of them. There are plenty of leftish bloggers too: such people helped Howard Dean's presidential campaign. And the most successful conservative bloggers are far from being party loyalists: look at the way in 2002 that they kept the heat on the Republicans' then Senate leader, Trent Lott, for racist remarks that the New York Times originally buried. It is a safe bet that, if the current Bush administration goes the way of previous second-term administrations and becomes consumed by scandals, conservative bloggers will be in the forefront of the scandal-mongering.

No doubt.

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