Reports coming from DC are that Google and Yahoo may abandon plans for a shared advertising partnership. From the beginning, the deal has raised concerns and an increasing number of consumer groups and law makers have weighed in against the proposal. Launch of the deal was scheduled for late October, but was pushed back by the companies as they worked with DOJ to find an acceptable solution to the objections being raised. Now, it seems that no solution will be forthcoming and it appears that the duo are ready to walk away from the effort. Dissolution of the deal will have serious impact upon Jerry Yang’s turn-around efforts at Yahoo and is yet another interesting twist in the ongoing Yahoo saga.
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