SILICON VALLEY’S NEW ‘IT’ COMPANY by Scott Budman

The current “it” startup in the tech world is — perhaps fittingly — in an office that looks like an outlet for Silicon Valley’s “it” tech giant.

Flipboard’s headquarters (at least for now) is a stark white office in Palo Alto, Calif. filled with long desks, holding up so many MacBooks and iPads, it looks like a small Apple store.

It’s not selling anything yet, but what it gives away is red hot.  Flipboard makes the app for your iPad that turns the web news you want into a digital newspaper, that you can touch.  It turns your Facebook page and Twitter feed into magazine of sorts, too.  If you haven’t tried that last one yet, it really makes those 140-character links you flip through look like the skeleton of what the Twitter stream should be.

You can check out what Flipboard looks like here:  www.qik.com/budman.

I sat down with Flipboard co-founder Mike McCue, to talk about his latest venture.  McCue is one of those guys who, though quiet, has been part of enough Silicon Valley success stories to earn E.F. Hutton-like respect around here.

After leaving Netscape, his ventures included TellMe, which he sold to Microsoft.  Now, he’s got the world’s hottest download, what many are calling the iPad’s first “killer” app. He says he got the idea for Flipboard while visiting an airport newsstand. Which makes sense, in a sort of “past-meets-present” kind of way.  The newsstand is likely going away, along with many of the items it sells.  But paging through Flipboard makes you understand why so many tech-watchers predicted that the iPad could actually bring the publishing industry back to life.  We already know that digital downloads now rule the Amazon world.  Now, reading newspaper and magazines feel hip again.  And they look great.