Ed Driscoll

By Ed Driscoll

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Marketing Exec
2009-05-28 20:58:26

Ad Guy is being totally disingenuous. Of course ad agencies and their staff predominantly lean Left…it fits with the other “creative” industries such as Hollywood and journalism. Should that really surprise anyone?

Now, as the former head of marketing for a global company, I worked with many agencies on many consumer campaigns. Without a doubt, the leftist world-view of agencies would seep into creative. It was up to me, as a proponent of my business to keep that in check.

By way of example, we had a luxury brand that appealed almost exclusively to white males but the agency made an effort to throw a bunch of PC diversity into every ad. It was a constant fight and interesting enough, everyone at the Boardroom table when reviewing this creative was scared to tell the agency to get rid of the black guy and the asian woman for fear of being considered a racist. That’s culture for you!