Ed Driscoll

By Ed Driscoll

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Newspapers’ Red Queen’s Race–The End Game

March 14, 2009 - 2:26 pm - by Ed Driscoll
SunDog
2009-03-15 04:38:48

Personally, I’m waiting for someone to remember that newspapers, like radio, and TV (and one day, the internet) are a directed advertising medium. A Constortium of newspaper, radio, TV, and internet, directing it’s message to a pre-determined audience could succeed precisely because it is biased. The multiple platforms would increase the efficiency of each advertising dollar.