If you haven’t seen this, I can’t recommend it enough. They are playing it over and over again on the History channel as it’s that time of year. http://tinyurl.com/yl925ak

I thought this Mad Men episode was great and I look forward to the season finale next week. But I agree, Kennedy wasn’t seen as a daddy figure. People have mostly had fatherly presidents up to that point. He was young, so the were mostly energized by him. The Oswald thing really threw people and that’s the point where people started distrusting the government and the media. They saw that the whole thing was a lot more fragile and incompetent than most people thought up till then.