“There is a great deal of advertising that’s better than the product. When that happens, all that the good advertising will do is put you out of business faster. There have been cases where the product had to come up to the advertising but when the product fails to do that, the advertiser will eventually run into a lot of trouble,” ad man (and Mad Men series advisor) Jerry Della Femina wrote over 40 years ago in his classic book on advertising, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War.
For example, there’s this over-enthusiastic, what can we do to get you into this fine low-mileage Oldsmobile today sales pitch.
In 2008, Mr. Obama promised, “You give me this office and in turn my, fears, doubts, insecurities, foibles, need for sleep, family life, vacations, leisure is gone. I am giving my self to you.”
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The reality that followed turned out to be rather different:
Related: “W renounced golf in August, 2003, saying, ‘I don’t want some mom whose son may have recently died to see the commander in chief playing golf . . . I feel I owe it to the families to be as — to be in solidarity as best as I can with them. And I think playing golf during a war just sends the wrong signal.'”
Of course, as with leaving office with a stabilized Iraq, I’m sure the far left believes that W quit golf just to spite Obama, because, racism.
Update: The opening quote from Della Femina applies just as much — actually more so — to this brutal juxtaposition as well
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