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Ed Driscoll

NBC Takes One Yet Again for the (Obama) Team

December 23rd, 2013 - 12:20 pm

In 2007, Barack Obama’s campaign spent a lot of time and money building its carefully crafted and finely tuned ad and messaging campaign that landed their man in the White House. But — and here’s where the problem begins — the underlying product he’s selling today is vaporware that also metastasized from his marketing men as well:

The most important red line of Barack Obama’s presidency was scrawled hastily in January 2007, a few weeks before he even announced he was running for president.

Soon-to-be-candidate Obama, then an Illinois senator, was thinking about turning down an invitation to speak at a big health care conference sponsored by the progressive group Families USA, when two aides, Robert Gibbs and Jon Favreau, hit on an idea that would make him appear more prepared and committed than he actually was at the moment.

Why not just announce his intention to pass universal health care by the end of his first term?

Thus was born Obamacare, a check-the-box, news-cycle expedient that would ultimately define a president.

“We needed something to say,” recalled one of the advisers involved in the discussion. “I can’t tell you how little thought was given to that thought other than it sounded good. So they just kind of hatched it on their own. It just happened. It wasn’t like a deep strategic conversation.”’

* * * * * * * *

Obama’s legacy on health care began with the pressure to say something, anything, at the progressive health conference a year before the first presidential primary votes were cast. He needed to keep up with Clinton, his party’s front-runner, and Edwards, who was trying to carve out space to Clinton’s left as the party’s liberal standard-bearer.

Favreau, who would go on to become the chief White House speechwriter, said Obama wanted “to say something bold and ambitious about health care.”

“He had previously talked about how every year and every election we keep talking about health care and nothing ever happens,” Favreau said. “So we came up with that promise, really one of the first.”

The candidate jumped at it. He probably wasn’t going to get elected anyway, the team concluded. Why not go big?

That last line is a reminder of something that the late Cavett Robert, founder of the National Speakers Association (a guild that Mr. Obama can certainly appreciate), once cautioned would-be public speakers: “Don’t be in too much of a hurry to promote, until you get good. Otherwise you just speed up the rate at which the world finds out you’re no good.”

And the crappy underlying Obamacare product is a danger that ad man (and Mad Men series advisor) Jerry Della Femina warned his followers to avoid over 40 years ago, via his classic book on advertising, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War:

There is a great deal of advertising that’s better than the product. When that happens, all that the good advertising will do is put you out of business faster. There have been cases where the product had to come up to the advertising but when the product fails to do that, the advertiser will eventually run into a lot of trouble.

Which brings us to Footie Pajamas Boy, his boss in the White House, and the networks who prop him up, all of which are flailing today.

Update: At Commentary, Peter Wehner reaches a similar conclusion using a different analogy, to explain why we’re all “Rolling Our Eyes at Obama” these days:

Think back to the guy in high school–let’s call him Barry–who, when he first meets people, sells himself as something special. He’s gifted with words and makes fairly exorbitant claims about what we can expect of him. And many of his classmates believe him. But over time they observe that he falls consistently short in every arena. He’s academically mediocre, not outstanding; he finishes in the bottom half of the track meets we’re told he’ll excel in; and while he’s in the school play, it’s as a secondary figure.

Here’s the thing, though: He never stops talking. He’s filled with excuses. He’s constantly reweaving events to make himself look good. He keeps making promises, lovely and extravagant promises, but they’re devalued and emptied of meaning. Barry is just being Barry. Don’t take him seriously. He’s just a talker.

It strikes me that more and more Americans are now viewing the president in a similar fashion. They’ve seen the Obama act for five long years, and it’s become tiresome. We’re on to the verbal tricks, the stale formulations, the endless straw men and unmatched sense of moral superiority. We’ve figured out that the reality has never come close to meeting the expectations and promises. And so words that had a magical effect before now elicit a roll of the eyes. Barry is just being Barry. Don’t take him seriously. He’s just a talker.

Oh and by the way, Obamacare and its related Website are so simple and easy to use, “While Obama vacationed, his staff signed him up for ObamaCare by visiting the D.C. exchange in person,” the Politico claims; “A perfect ending to an embarrassing three months,” Allahpundit adds.

And 2014 is just around the corner

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Top Rated Comments   
Where would you find Pajama Boy?

Portland, Oregon.
Williamsburg, New York.
Berkeley, California.
Boston, Massachusetts.

Pretty much those places.
48 weeks ago
48 weeks ago Link To Comment
First, ask yourself this...if you had to hunt for Pajama Boy(s) where would YOU look?

If I offered a million dollar prize to the winner of a contest to find the most Pajama Boys in our society, where would you go to find a red plaid footie pajama wearing, hot cocoa drinking, smirking, effete, Obamacare haranguing, metrosexual?

Academia? Check. Hollywood? Check. Propaganda Machine? Check.

OWS rallies? Check. OFA? Check.

Would you find him at the gun range? Playing tackle football with no equipment on Christmas morning in the snow? At a Tea Party rally? Chatting about the damage of totalitarianism?

If he is the epitome of the Obama voter...why would NBC come to the conclusion that he would convince people to buy into Obamacare...because he's not supposed to be liked?

Are they saying there is something inherently unlikeable about Obama Youth?

Ok, let's give them that. How is that persuasive for pitching a broken, dangerous, massive consumer fraud Pyramid Scheme?

Pajama Boy IS "The Useful Idiot". The small c communist may sneer at him behind his back...but he doesn't want other useful idiots to do the same.

The ad is a recruitment poster. Uncle Comrade wants YOU!

And, it's aimed at budding useful idiots. He's not supposed to be unlikeable...he's supposed to be familiar.
48 weeks ago
48 weeks ago Link To Comment
And the underlying message in this tweet — part of a light-hearted campaign that included the same model with his feet up on a coffee table smiling in a Christmas sweater — in many ways, is: “DON’T be like this guy. Get health care.”

"Who ya gonna believe -- me, or your lying eyes?"

Here's what the ad said:

Wear pajamas. CHECK! PajamaBoy is indeed wearing pajamas, the kind with a drop seat, no less. So he's doing what the ad admonishes us to do.

Drink hot chocolate. CHECK! PajamaBoy does seem to be drinking hot chocolate. So he's doing what the ad admonishes us to do.

Talk about getting health insurance. CHECK? He seems to be about to say something, although he hasn't yet opened his mouth to ruin that preciously smug smirk. Do we have any reason to believe that the ad is telling us "DON'T be like this insufferable twit"?
48 weeks ago
48 weeks ago Link To Comment
All Comments   (45)
All Comments   (45)
Sort: Newest Oldest Top Rated
wow
47 weeks ago
47 weeks ago Link To Comment
Give Pajama Boy a break. He's waiting for his food stamps, unemployment check, and govt supplied cell phone.
47 weeks ago
47 weeks ago Link To Comment
It is such a lark they are trying to pull. Is there anything in the original ad that makes it to be a joke? I don't see any. I live in a working class neighborhood, mostly Democratic. I guarantee you if he showed up here he would be laughed out of the neighborhood. And these are the people that Obama wants to sign up. To me the ad says I am incompetent and out of touch with the people I supposedly am supposedly helping. What a sad joke......
48 weeks ago
48 weeks ago Link To Comment
An ad thats better than it's product sounds like VIP from the movie "Lover Come Back" with Rock Hudson, Doris Day and Tony Randall. Obama is kinda like VIP but VIP was better.
48 weeks ago
48 weeks ago Link To Comment
If I may add another comment on the Obama administration logo; in biblical parlance it is the "heavens" that rule and the "earth" that is ruled. The Obama logo makes clear that it is blue state types who naturally rule and it is red state types who get plowed.
48 weeks ago
48 weeks ago Link To Comment
The reason the Obama campaign drew their campaign symbol was due to its similarity to that used by Pepsi Cola. Pepsi is more popular in the black community than coke. It is a not so subtle push toward Obama. It is intentional. Cheers -

48 weeks ago
48 weeks ago Link To Comment
Do not worry vets, Obama is focussed on the economy like a laser beam! SARC/OFF!



Dec 24, 2013 Video: Obama Plays Golf In Hawaii… He normally keeps the press away when he golfs because the optics of a president continuously on the golf course while the rest of the country suffers isn’t good to say the least.

http://www.youtube.com/watch?v=75IoJpnrdSA
48 weeks ago
48 weeks ago Link To Comment
Yes, that’s the most unsettling thing about this whole sorry Barry business: that it has taken people this long to catch on to him; to figure out that there is no THERE there.
48 weeks ago
48 weeks ago Link To Comment
So the diversity pie-chart has turned 180 degrees and the typical vaguely mixed-race Cousin It who might tell you not to use gendered pronouns when around it and that it has allergies to scented products is not NOT the generic rainbow go-to guy who complains about gendered Happy Meals for the Dem Party?

Then why not just use Phil Robertson skinning a rabbit naked in the woods or Grizzly Adams? Or at least a black Uncle Sam saying "We DON'T Want You!" Actually my doubleplusgoodbellyfeel would be a boot stamping on gender-flipped-boy's face forever with a cup of thin, cold increased chocorat to the tune "Two Minutes Love, Baby!"
48 weeks ago
48 weeks ago Link To Comment
I will go out of my way to use a "gendered pronoun" at every opportunity :)
48 weeks ago
48 weeks ago Link To Comment
Not that long ago gender was strictly a grammatical term. A person was defined by his or her sex. His or her had a gender, sex denoted sex organs. Then the feminists swooped in and desexualized a person's sex to be a matter of legalistic definition. The news entertainers of immediately picked it up, and then the bureaucrats. The feminists have won, and so have their counterparts in the human male homosexual activist industry.

***

I am not a word, I am a man. My sex is male, my gender is a matter of personal conjugation.
48 weeks ago
48 weeks ago Link To Comment
Today's feminists are ratty bedbugs generally speaking. Their entire ideology is centered around bigotry, weird hate-speech race-theory like "white privilege," coulda, woulda, shoulda, complaint, blame and self-pity. No wonder they can only really preach to each other. They have no idea what success is.
48 weeks ago
48 weeks ago Link To Comment
VDH wrote THE article...that I have been trying to write in these comment boxes for the past several years.

There is no "mainstream" to the Propaganda Machine any longer.

That appellation no longer fits and is dangerous to continue to use. His examples are but sands in an ocean of deceit. NBC is at the bottom of that ocean. And truth is drowning with them, having sunk to the bottom of with the Propaganda Machine's anchor around its neck.


http://www.nationalreview.com/article/367010/2017-and-end-ethics-victor-davis-hanson
48 weeks ago
48 weeks ago Link To Comment
The proper appellation is: Venal Press.
48 weeks ago
48 weeks ago Link To Comment
Thank you for the link.
An amazing article indeed.

48 weeks ago
48 weeks ago Link To Comment
Thanks.

"...obsequiousness and exemption are now institutionalized...we are entering a new period in presidential history, and it may be difficult to go back to the status quo ante 2009, when reporters were not state megaphones and the president paid a price for not telling the truth."

Altho' much of "the press" was in lying, dissimulation mode well prior to 2009.

"The president of the United States is now an iconic figure and thus cannot be held to the minimal standards of veracity demanded of other Americans. The press is an advocate of his agenda and picks and chooses which scandals can be half-heartedly pursued without endangering their shared vision."

Chrissy and sundry media sycophants have acquiesced in The One's™ vision of Himself as the Godhead.

"If we are to have any credible press left at all, it has just 36 months to rediscover its ethics and professionalism — or more or less forfeit its integrity for a generation. The president too must either start respecting the Constitution or expect that his successors will follow in his footsteps in pressing their agendas by any means necessary — "

A cold day in hell on Obama respecting any limitations on his all seeing wonderfulness, although he might be forced fake it better than he has so far, as he's been forced to fake a few things, like throwing Jeremiah under the bus or giving a rat's ass about Benghazi et al. and etc.
48 weeks ago
48 weeks ago Link To Comment
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