https://pjmedia.com/eddriscoll/2012/01/12/the-r-word-hollywood-throws-it-around-so-effortlessly/feed/PJ Media is a leading news site covering culture, politics, faith, homeland security, and more. Our reporters and columnists provide original, in-depth analysis from a variety of perspectives.en-usWed, 10 Jun 2026 05:17:41 -0400<![CDATA[For George Lucas, Star Wars becoming The Film That Changed Hollywood was the equivalent of winning the lottery, only with much, much more money involved than what a state typically pays out from a ticket bought at the convenience store. While he was shooting Star Wars, he thought he was producing the equivalent of the live action family movies that Disney was producing in the years between Walt’s death and the launch of Touchstone Pictures, their more adult division. Given a budget of ten million dollars by 20th Century Fox, Lucas thought he’d be lucky if his film made $20 million back.]]>Thu, 12 Jan 2012 18:38:13 -0500<![CDATA[Ed Driscoll]]>https://pjmedia.com/ed-driscoll/2012/01/12/the-r-word-hollywood-throws-it-around-so-effortlessly-n255073