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	<title>Comments on: Third Great Awakenings Then &amp; Now; Audi&#8217;s Gorewellian Super Bowl Ad</title>
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	<description>Since 2002, News, Technology and Pop Culture, 24 Hours a Day, Live and in Stereo. Editor of the PJ Lifestyle Website.</description>
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		<title>By: Episode 24 &#8211; The Tea Party Awakens &#124; The Delivery</title>
		<link>http://pjmedia.com/eddriscoll/2010/02/09/third-great-awakenings/#comment-14438</link>
		<dc:creator>Episode 24 &#8211; The Tea Party Awakens &#124; The Delivery</dc:creator>
		<pubDate>Mon, 08 Mar 2010 01:41:21 +0000</pubDate>
		<guid isPermaLink="false">http://pajamasmedia.com/eddriscoll/?p=29009#comment-14438</guid>
		<description>[...] of the show. We have an interesting conversation about the Tea Party Movement and how it might be Tom Wolfe&#8217;s storied Third Great Awakening. Oh, and since my Super Bowl prediction was really wrong, I did the responsible thing and ate my [...]</description>
		<content:encoded><![CDATA[<p>[...] of the show. We have an interesting conversation about the Tea Party Movement and how it might be Tom Wolfe&#8217;s storied Third Great Awakening. Oh, and since my Super Bowl prediction was really wrong, I did the responsible thing and ate my [...]</p>
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		<title>By: The Delivery Presents: Tea Parties, The Third Awakening, and a Big Plate of Crow &#124; The Sundries Shack</title>
		<link>http://pjmedia.com/eddriscoll/2010/02/09/third-great-awakenings/#comment-13850</link>
		<dc:creator>The Delivery Presents: Tea Parties, The Third Awakening, and a Big Plate of Crow &#124; The Sundries Shack</dc:creator>
		<pubDate>Thu, 11 Feb 2010 00:41:24 +0000</pubDate>
		<guid isPermaLink="false">http://pajamasmedia.com/eddriscoll/?p=29009#comment-13850</guid>
		<description>[...] a little bit of a change since I tend to have my guests on for the second, non-political half. But Ed had a great post on how the Tea Party movement resembles the Third Great Awakening about which Tom Wolfe wrote back [...]</description>
		<content:encoded><![CDATA[<p>[...] a little bit of a change since I tend to have my guests on for the second, non-political half. But Ed had a great post on how the Tea Party movement resembles the Third Great Awakening about which Tom Wolfe wrote back [...]</p>
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		<title>By: Indi 55</title>
		<link>http://pjmedia.com/eddriscoll/2010/02/09/third-great-awakenings/#comment-13834</link>
		<dc:creator>Indi 55</dc:creator>
		<pubDate>Wed, 10 Feb 2010 18:14:42 +0000</pubDate>
		<guid isPermaLink="false">http://pajamasmedia.com/eddriscoll/?p=29009#comment-13834</guid>
		<description>Audi was probably going for funny and memorable but it was too close to the truth that it appeared creepy and Orwellian.

Forget what it means or what they are trying to project, the bottom line is what do most take away after seeing this and that is : I will never by from Audi</description>
		<content:encoded><![CDATA[<p>Audi was probably going for funny and memorable but it was too close to the truth that it appeared creepy and Orwellian.</p>
<p>Forget what it means or what they are trying to project, the bottom line is what do most take away after seeing this and that is : I will never by from Audi</p>
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		<title>By: Andrew_M_Garland</title>
		<link>http://pjmedia.com/eddriscoll/2010/02/09/third-great-awakenings/#comment-13822</link>
		<dc:creator>Andrew_M_Garland</dc:creator>
		<pubDate>Tue, 09 Feb 2010 21:17:00 +0000</pubDate>
		<guid isPermaLink="false">http://pajamasmedia.com/eddriscoll/?p=29009#comment-13822</guid>
		<description>Mock Green, But Sell Green?

That ad is complicated. Did they intend to mock the Green agenda, just before telling us that their car was the perfect Green vehicle? 

I think Audi is selling to an audience that does not see the Green Police as too much. Their audience would like to enforce all of the restrictions in the ad, and would find the enforcement enjoyable. Motto: &quot;Finally, a real enforcement program to be wished for, and a car that meets all the requirements.&quot; 

Audi says &quot;this is the perfect Green auto&quot; after supplying a lot of pleasant enforcements to the intended buyers.

The brilliance of the ad is that it supports the views of its potential customers, while convincing the rest of us that it mocks Green policy. Everyone finds a way to like the ad.</description>
		<content:encoded><![CDATA[<p>Mock Green, But Sell Green?</p>
<p>That ad is complicated. Did they intend to mock the Green agenda, just before telling us that their car was the perfect Green vehicle? </p>
<p>I think Audi is selling to an audience that does not see the Green Police as too much. Their audience would like to enforce all of the restrictions in the ad, and would find the enforcement enjoyable. Motto: &#8220;Finally, a real enforcement program to be wished for, and a car that meets all the requirements.&#8221; </p>
<p>Audi says &#8220;this is the perfect Green auto&#8221; after supplying a lot of pleasant enforcements to the intended buyers.</p>
<p>The brilliance of the ad is that it supports the views of its potential customers, while convincing the rest of us that it mocks Green policy. Everyone finds a way to like the ad.</p>
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		<title>By: John</title>
		<link>http://pjmedia.com/eddriscoll/2010/02/09/third-great-awakenings/#comment-13820</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 09 Feb 2010 19:49:04 +0000</pubDate>
		<guid isPermaLink="false">http://pajamasmedia.com/eddriscoll/?p=29009#comment-13820</guid>
		<description>It&#039;s a poorly done ad, because the first 50 seconds of the ad angers liberal environmentalists, who don&#039;t like their portrayal as fascist thought police, while conservatives hate the final 10 seconds of the ad, which basically tells the viewer to give in to fascism and buy an Audi.

People may remember the ad on both sides of the ideological spectrum, but for the most part they remember it because they dislike it. And unlike smaller products, where a bad ad might keep the product in your mind for an impulse purchase at the local grocery store or shopping mall, most people -- even Audi owners -- don&#039;t buy their cars on spur-of-the-moment decisions, but on a number of factors, including their general feeling about the car company. The relative fortunes of Ford vs. GM and Chrysler over the pas year following the latters&#039; decisions to take federal bail-out money shows how much political opinions about a car company can affect a car purchase.</description>
		<content:encoded><![CDATA[<p>It&#8217;s a poorly done ad, because the first 50 seconds of the ad angers liberal environmentalists, who don&#8217;t like their portrayal as fascist thought police, while conservatives hate the final 10 seconds of the ad, which basically tells the viewer to give in to fascism and buy an Audi.</p>
<p>People may remember the ad on both sides of the ideological spectrum, but for the most part they remember it because they dislike it. And unlike smaller products, where a bad ad might keep the product in your mind for an impulse purchase at the local grocery store or shopping mall, most people &#8212; even Audi owners &#8212; don&#8217;t buy their cars on spur-of-the-moment decisions, but on a number of factors, including their general feeling about the car company. The relative fortunes of Ford vs. GM and Chrysler over the pas year following the latters&#8217; decisions to take federal bail-out money shows how much political opinions about a car company can affect a car purchase.</p>
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		<title>By: ic</title>
		<link>http://pjmedia.com/eddriscoll/2010/02/09/third-great-awakenings/#comment-13819</link>
		<dc:creator>ic</dc:creator>
		<pubDate>Tue, 09 Feb 2010 18:57:07 +0000</pubDate>
		<guid isPermaLink="false">http://pajamasmedia.com/eddriscoll/?p=29009#comment-13819</guid>
		<description>&quot;Once again, we are apparently witnessing an example where an advertising agency is focusing on winning some sort of industry award instead of selling its client’s goods and services.&quot;

You&#039;re talking about the ad and Audi, aren&#039;t you?

Can you tell me which other companies have aired ads, and what were they selling?</description>
		<content:encoded><![CDATA[<p>&#8220;Once again, we are apparently witnessing an example where an advertising agency is focusing on winning some sort of industry award instead of selling its client’s goods and services.&#8221;</p>
<p>You&#8217;re talking about the ad and Audi, aren&#8217;t you?</p>
<p>Can you tell me which other companies have aired ads, and what were they selling?</p>
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		<title>By: Andrew X</title>
		<link>http://pjmedia.com/eddriscoll/2010/02/09/third-great-awakenings/#comment-13818</link>
		<dc:creator>Andrew X</dc:creator>
		<pubDate>Tue, 09 Feb 2010 17:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://pajamasmedia.com/eddriscoll/?p=29009#comment-13818</guid>
		<description>This might actually be a very brilliant ad... but I am not certain. I would love to have been a fly on the wall at the designers conference table -

-- It&#039;s selling Green, and it is genuinely amusing. &quot;Buy this car and you are in good with the green folk.&quot;

-- But it&#039;s being sent viral to conservatives all over the country, in that it is almost an SNL skit of the worst nightmare caricature of... well... the &quot;Green Police&quot;. Gee, ya think the writers knew this would happen? Of course they did, they set out for that!

-- So will anti-green conservatives buy the car... for whatever reason? Is whatever mixed message presented here worth it, just to get the eyeballs on the ad (which is happening)? I&#039;m not an ad guy, so I don&#039;t know.

But I think they have successfully pushed buttons of &lt;i&gt;both&lt;/i&gt; sides of this contentious issue, and did so with genuine humor, creepy or not.

And as a conservative, I am happy to see it, as it &lt;i&gt;does&lt;/i&gt; show a dystopian future that it seems a lot of people are hell-bent to bring about.

As for how it can be expected to sell cars, I leave to others.</description>
		<content:encoded><![CDATA[<p>This might actually be a very brilliant ad&#8230; but I am not certain. I would love to have been a fly on the wall at the designers conference table -</p>
<p>&#8211; It&#8217;s selling Green, and it is genuinely amusing. &#8220;Buy this car and you are in good with the green folk.&#8221;</p>
<p>&#8211; But it&#8217;s being sent viral to conservatives all over the country, in that it is almost an SNL skit of the worst nightmare caricature of&#8230; well&#8230; the &#8220;Green Police&#8221;. Gee, ya think the writers knew this would happen? Of course they did, they set out for that!</p>
<p>&#8211; So will anti-green conservatives buy the car&#8230; for whatever reason? Is whatever mixed message presented here worth it, just to get the eyeballs on the ad (which is happening)? I&#8217;m not an ad guy, so I don&#8217;t know.</p>
<p>But I think they have successfully pushed buttons of <i>both</i> sides of this contentious issue, and did so with genuine humor, creepy or not.</p>
<p>And as a conservative, I am happy to see it, as it <i>does</i> show a dystopian future that it seems a lot of people are hell-bent to bring about.</p>
<p>As for how it can be expected to sell cars, I leave to others.</p>
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		<title>By: OCBill</title>
		<link>http://pjmedia.com/eddriscoll/2010/02/09/third-great-awakenings/#comment-13817</link>
		<dc:creator>OCBill</dc:creator>
		<pubDate>Tue, 09 Feb 2010 15:46:52 +0000</pubDate>
		<guid isPermaLink="false">http://pajamasmedia.com/eddriscoll/?p=29009#comment-13817</guid>
		<description>I agree with Seppo and Lightn&#039; Hopkins.  For me, the ad said, &quot;Escape the Stupidity, and drive a great car at the same time (instead of a Prius or Insight).&quot;</description>
		<content:encoded><![CDATA[<p>I agree with Seppo and Lightn&#8217; Hopkins.  For me, the ad said, &#8220;Escape the Stupidity, and drive a great car at the same time (instead of a Prius or Insight).&#8221;</p>
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		<title>By: Lightnin' Hopkins</title>
		<link>http://pjmedia.com/eddriscoll/2010/02/09/third-great-awakenings/#comment-13816</link>
		<dc:creator>Lightnin' Hopkins</dc:creator>
		<pubDate>Tue, 09 Feb 2010 15:43:20 +0000</pubDate>
		<guid isPermaLink="false">http://pajamasmedia.com/eddriscoll/?p=29009#comment-13816</guid>
		<description>Seppo: Exactly.

&quot;You&#039;re good to go, sir.&quot; 

But remember, we&#039;re the &quot;authoritative&quot; ones. 

I&#039;ve seen it written elswhere, but it is worth repeating, the person who leaked those climate emails is a hero. By the time it grudgingly receives MSM attention the &quot;green&quot; tide will have begun to recede, sans Obama&#039;s sonorous command.</description>
		<content:encoded><![CDATA[<p>Seppo: Exactly.</p>
<p>&#8220;You&#8217;re good to go, sir.&#8221; </p>
<p>But remember, we&#8217;re the &#8220;authoritative&#8221; ones. </p>
<p>I&#8217;ve seen it written elswhere, but it is worth repeating, the person who leaked those climate emails is a hero. By the time it grudgingly receives MSM attention the &#8220;green&#8221; tide will have begun to recede, sans Obama&#8217;s sonorous command.</p>
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		<title>By: The Sherminator</title>
		<link>http://pjmedia.com/eddriscoll/2010/02/09/third-great-awakenings/#comment-13815</link>
		<dc:creator>The Sherminator</dc:creator>
		<pubDate>Tue, 09 Feb 2010 15:26:30 +0000</pubDate>
		<guid isPermaLink="false">http://pajamasmedia.com/eddriscoll/?p=29009#comment-13815</guid>
		<description>Audi&#039;s approval &amp; airing the ad are mystifying for many reasons, but I did find the ad funny.

I found the Mastercard ad, both when it was new &amp; even now, hectoring, albeit in soft-focus images &amp; dulcet audio. (Kinda like I find our President.) When I first saw the ad, with its close up on that little demon puppy&#039;s eyes, I blurted out &quot;hit &#039;im, hit &#039;im now, hit him hard!&quot; at the beleaguered, unshaven dad. 

If eco-fascism comes, it will come through the soulful, baleful eyes of some baby harp seal or ET or Damien.</description>
		<content:encoded><![CDATA[<p>Audi&#8217;s approval &amp; airing the ad are mystifying for many reasons, but I did find the ad funny.</p>
<p>I found the Mastercard ad, both when it was new &amp; even now, hectoring, albeit in soft-focus images &amp; dulcet audio. (Kinda like I find our President.) When I first saw the ad, with its close up on that little demon puppy&#8217;s eyes, I blurted out &#8220;hit &#8216;im, hit &#8216;im now, hit him hard!&#8221; at the beleaguered, unshaven dad. </p>
<p>If eco-fascism comes, it will come through the soulful, baleful eyes of some baby harp seal or ET or Damien.</p>
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