tmitss
2011-04-05 06:04:02
What is the history of the double ring ceremony? According to Wikipedia it developed after WWII.
“The double-ring ceremony, or use of wedding rings for both partners, is a relatively recent innovation. The American jewelery industry started a marketing campaign aimed at encouraging this practice in the late 19th century.[1] Learning from marketing lessons of the 1920s, changing economic times, and the impact of World War II, led to a more successful marketing campaign, and by the late 1940s, double-ring ceremonies made up for 80% of all weddings, as opposed to 15% before the Great Depression.[1]“
