A Comment About

It’s Not Always About the Autism

July 26, 2008 - 8:00 am - by Katherine Berry
kabud
2008-07-27 11:24:17

boris:

this is more convincing then your fantasms:-)
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Savage’s primary purpose, just like any other major talk show host/commentator is to sell his product to the target audience. “The product” is not only his political views, but also the way the are packaged and delivered. “Savage” is a brand and a brand that sells well, otherwise “Savage Nation” would not be carried by the major broadcasters.

A fair amount of his intended target audience also happens to more or less agree with his autism comments (just read threads like these) Whether his comments are “right” or “wrong” makes no difference, what matters is they have appeal to a large constituency of his listeners.

His “diatribe” style is what sells and it is very calculated, it is designed to provoke and stir the pot (the same views could be delivered without all that, but then it would be boring.) He just slightly miscalculated in this case and stepped on a few more toes than usual.

Or maybe he didn’t. Maybe it was “black PR” approach. The network won’t fire him because the potential profit from the “Savage” brand still outweighs potential liability.

This is all there is to it.