PJ Media

Rush’s race baiting and other lowly comments would have been bad for the league image, and hurt Pro football marketing and family appeal. There is no reason to bring someone like Rush on board, it’s all negative and risk for the league, they can get what he offers (money to buy a team) from other places. Rush is talented at his job, but he is not the talent of the NFL, the talent is the players. When players go wrong, you are talking about the talent, and usually people that are already well-liked by the fan base. Players are punished etc, but ownership and the league are in a business, and must balance the needs of justice etc along with consideration of working with TV networks , unions, etc. and the knowledge that the players are the talent. The league and Rush have never shown much in the way of ethical concerns or considerations. its a business and it was a smart business move to keep out Rush, he’s all risk with no upside for the league, one should think that the apologists for the Market should not be so weepy eyed over its mechanisms simply because it has worked against the interests of one of their own.