Back in the mid-70s someone started a new paper in NYC called “The Trib” as a revived descendant of the Herald Tribune modernized. It tweaked my interest as I’m a curious sort of fellow, so I started buying it. The guys in the office with either the “Post” or the “News” tucked under their arms each morning were derisive of my “Trib.” It represented change — even if its actual content was not all that different, it still represented a threat to the status quo. It folded shortly thereafter.
Then in the 80s I started buying USA Today, same logic. The guys in the office did the same routine, with the added “why are you buying ‘McPaper?’” They made it, but I think only because of the national focus and the ubiquitous presence under the continental breakfasts outside hotel room doors from coast to coast.
Thank goodness for the zero start-up cost of blogs.





