A Comment About

Is Radio Headed For Extinction?

May 3, 2008 - 1:29 am - by Todd Feinburg
Dave C
2008-05-03 19:58:06

I disagree about radio being in the audio distribution business. Radio is in the entertainment business. Entertainment can take many forms, talk radio, news, or music. Just like the railroads are in the transportation business, and competes with all other forms of transportation, radio competes for the listeners ears as an entertainment.

Certainly radio can’t offer time shifting, as Mr. Benson uses his Ipod for, but obviously those potential listeners who use Ipods or multi-disk CD changers are telling radio that they do not like or care to listen to the product the radio stations are delivering.

So,like the railroads, radio does need to learn how to compete for listeners ears now that the listener has more options.