Young people are a different ballgame, no doubt. But as people get into their late twenties or early thirties, they generally start to acquire an interest in the outside world. They care about politics, community, or at least are commuting and want to hear a traffic report. Also, they realize they’ve been listening to the same songs for 15 or 20 years, and they decide to go out exploring.
This phenomena brings people to things like talk radio or all news radio. Whether it will impact your daughter’s generation in a way that will get them to broadcast radio remains to be seen, but it’s hard for me to imagine that when people get older and their lives get busier that they can maintain their devotion to their own music sources.
Radio still does well in the car. But I would still argue that the key moment will be when it no longer has an exclusive on broadcasting into that domain.
