Kim
2009-07-03 16:36:43

19. antaine:

“I even put to one of my science teachers that the entire system for neighborhood recycling may do more environmental harm than good. Her reply? ‘Well, it’s important to do *some*thing.’ ”

Recycling isn’t economical, it wastes our most limited resource — our time.

But recycling is extremely important as a behavior modification technique. It’s a repeated action that makes the environmental message ever-present, and deeply ingrained. The mnemonic effect of recycling is similar to the role played by regular prayer in propagating a religion. You can’t believe in something that you don’t first remember.