PJ Media

You’ve covered the production and distribution sides of the industry with some accuracy; however, you’ve failed to adequately address the promotional aspects of a given volume or, for that matter, recorded composition. What about the critic or blogger — the individual arbiter of quality who possesses some small clout — when it comes to actually selling books (despite reports to the contrary)? Where does either fit, given both your old and new bizthness models? (S’pose integrity’s on the wane, too, eh? Quel fromage and, no, I don’t mean moon-made .)