“BackwardsBoy:
As just one societal symptom of emasculation, try to find a TV commercial that doesn’t show a man as a buffon at best and an idiot at worst. I doubt that those commercials were made exclusively by women.”
Marketers know that women make, or have controlling input of, about 80% of the consumer purchases in the US. Marketers also know that men are pragmatic, we’re concerned about the quality of the product, not the nature of the advertising campaign, so we’ll buy beer and cars from companies who mock men in their commercials. Women, on the other hand, generally won’t buy anything from a company they perceive as disrespecting women.
The Sisterhood is even more powerful than compound interest.





