Quality Weenie:
As an ordinary American who joined in the AFA Boycott, I would have bought a Ford. Had Ford come to it’s senses right away. I JUST RECENTLY decided to lease a Jeep Liberty. I had been looking at the Ford lineup as well, until I learned about the boycott, and decided to join it.
Keep in mind, Ford had TWO YEARS to change it’s ways. TWO YEARS during which quite a few people signed 3 years leases and bought cars on 5 year loans from other car comapnies. So no, you aren’t going to see a turnaround right away, apart from those people who had perhaps wanted to buy a Ford but had been holding back because of the boycott (And those that are just getting ready to buy or lease now).
I talked the talk, and walked the walk. I said I wouldn’t buy a Ford, and I didn’t. Once my 36 month lease is up I will take another look at Fords. But not before then, I have no need of another car until that point. And that’s the most painful part of this for Ford, and why their seeming inability to take the AFA seriously was so painful to watch.
This type of boycott has LONG TERM repercussions on a company. When they sell a product that people will only buy once every 5 years, then any missed sale is missed for half a decade. That’s a very long time for any company to miss out on money.
Hopefully GM and Toyota will be next in line for AFA boycotts. With any luck they will respond more readily than Ford did. If they know what’s good for them, anyway.
