This article is nonsense. Like in war, you win by allowing yourself to do so.
You embrace methods that help you.
You abolish methods that doesn’t.
There is no one-size-fits-all solution. It depends on the situation and you adapt to the conditions.
McCain lost, because he had principles that was more dear to him than winning. He was up against an opponent, who didn’t have that inhibition.
There really are no moral considerations in a campaign.
When in power, principles and integrity are the most important things to consider. Because, what you do, affects real people.
During a campaign, all bets are of. You win by any means available. It’s all words and posturing anyway. You destroy your opponent completely and leave nothing but the smouldering ashes.
It’s more about the attitude than the techniques themselves.
