James
2008-02-07 07:23:39
I read that piece myself when it came out and wrote a quick little blog post on it. This was one section that pretty much summer up my opinion:
As I was once told in a course on how to be a salesman, ‘Every persons favorite radio station is WIIFM’ (What’s in it for me?). I fail to see how anything in that story amounted to anything other than ‘you should work hard because I say so’. If you want to figure out why people change their behavior, do a cost benefit analysis.
And that is pretty much it.
-j
