Endorsements are a form of what is known as the ‘authority close’. It has always been considered a ‘weak’ close, not being able to seal the deal right then and there. It is helpful when combined with the ‘lost puppy’ close.
The ‘lost puppy’ close isn’t very good with politicians. Once they are elected, all the buyers remorse in the world won’t help the voter. Politics has a built in ‘no returns’ policy.
Endorsements are something the media uses to fill airspace. No hard evidence that they matter at all.
When was the last time a voter told an exit pollster; “I voted for Senator Blowhard because Senator Handinmypocket told me to.”
Politics is an art, not a science. It doesn’t matter how many credit hours of PolySci you take. When you press a ‘political scientist’ for evidence to support their theories, they either change the subject or trot out a bogus study.
Only two proven facts in politics;
1.) if their lips are moving, they are lying.
2.) your new representative will steal more then your old representative.
