The Success of AFA’s Ford Boycott Is a Disney-esque Fairy Tale
Straw man, Daniel.
I said the boycott is a major factor, not THE factor.
You also overlook the fact that the Ford boycott, unlike the Disney one:
- has a broader base of support (almost certainly many more signatories than Disney’s ever had)
- is over the purchase of a big-ticket item as opposed to a bunch of relatively smaller purchases.
- is over buying something — vehicles — where there is a lot of direct competition (Disney competes for entertainment dollars, but their parks, movies, etc. are like no others)
As I stated, I don’t support the boycott. But it’s difficult to believe that there aren’t at least 200,000 – 300,000 vehicle sales being lost per year (and that the annual sales loss is growing). That’s in the neighborhood of a $1.5 billion to $2.2 billion hit to the pretax bottom line. It would only take about 1%-2% of the 12-20 million supporting the boycott not to buy ONE vehicle each year to cause that degree of loss.
Ford is being incredibly irresponsible by pretending they’re not being hurt, and hurt badly.
