PJ Media

I disagree. Just because the AFA boycott didn’t have a measurable effect on Disney doesn’t mean that it isn’t having one on Ford. The analogy fails because there are plenty of good alternatives to buying a Ford, such as buying a Chevy or Toyota. But it is less clear that there is a satisfying, painless equivalent for Disney (either Disneyland/World or Disney movies or merchandise).
Also, there are far fewer buying moments to influence in the Ford boycott than the Disney boycott. An average person only buys perhaps 10 new cars in a lifetime but there are many more opportunities to go to a Disney attraction, buy a Disney product or see a Disney movie or dvd (or turn to the Disney channel).