PJ Media

As I stated in my earlier posting, I am thankful that AFA has alerted me concerning the content of Ford’s advertisements in gay media. Had they not sent the following information to me, I would not be aware of the reality of Ford’s advertisments.

http://www.afa.net/emails/transform.asp?x=ford_120307&s=browser&y=2007&m=11

http://www.afa.net/aa012307.asp

http://www.afa.net/ford052506.asp

http://www.afa.net/ford0323.asp

I understand targeted marketing and using advertisements to appeal to groups you are targeting. However, the content of the ads that AFA has highlighted would be offensive even if they featured heterosexual couples. They are very explicit, and while I do not read the publications they appear in, just knowing that Ford is running them is enough for me to participate in a boycott.

I simply do not believe that Ford should be taking sides in issues of morality. As I said, offering same sex benefits is one thing, but engaging in aggressive advocacy and lobbying in Washington, as well as offensive marketing is taking the issue too far. It’s a car company, not a cultural advocacy group.

We’ll see how it plays out in the market. If Ford’s marketing strategy is as effective as they’re betting on it to be, then they should have no problems resulting from the boycott.