On Saks and Starbucks: Demanding Value in Tough Economic Times
Wow, a whole column on the efficacy of leveraging discretionary dollars within an economy in which elastic demand drives value and… you folks honed in on the mention of Starbucks.
S’okay. I’m laughing at you all the way to the bank.
Meanwhile:
“Did Starbucks steal your prom date or something? Why are you singling them out twice in a row?”
1) No. I didn’t go to my prom because I was doing time in juvie. (Take that all you “oh, such a suburban housewife perspective” reactionaries.)
2) I, actually, enjoy Starbucks. I go for a latte now and then as a treat. But I, being determined to see our family’s way out of debt (which includes our mortgage), know the difference between indulging in a treat and “me time”. As in: “me time” shouldn’t cost a thing. If it does, it’s some company’s time.
3) And, yes, I resent the fact that so many Mommies — and, let’s face it, outside of NYC and LA that’s the bulk of Starbucks’ customer base these days — view their trip to the Green Mermaid as an “indulgence” because, truth is, they’re getting RIPPED OFF.
Oh, and since I’ve got another PJM column coming up soon, you might want to be aware: I think it *might* mention the word coffee. So, go ahead: start preparing your knee-jerk responses which have nothing to do with the point of the column.
