The author said he does not personally support the boycott and then uses real number projections to advance the theory that the boycott may have something to do with Ford’s problems. Nowhere does he say the boycott is the sole, or even a major, factor in Ford’s problems. In fact, his writing stresses the contrary.
He’s simply asking a question that should have been asked at Ford (or listened to, if it was asked behind closed doors), “Why intentionally offend a sound customer base (family-oriented folks who have to buy new vehicles to cart around their offspring) and subsequently burn off scarce money and good will for no good reason?
Possibly, the company should have been focusing more on product and market than falling all over itself being politically correct. That’s the point being made by the author; no more / no less.
You bleeding-heart liberals are free to go buy a new Ford instead of the BMWs, Saabs, Volvos, and Hondas with which you are so enamored, if it is important that you show family-value Neanderthals how gallantly you support culturally destructive behavior and companies that promote its “rightness.”
Otherwise, read the excellent analysis this author makes and quit shooting the messenger because you don’t like the message. Sheesh.
Disclosure: I drive an old Ford Taurus because I bought it cheap. My wife drives a newer Chevy Lumina because it’s a damn good car…and when it does need repair (which isn’t often), it costs pennies on the dollar compared to similar repairs on a Beemer, Saab, Volvo, or Accord.
