Deborah
2008-01-28 12:26:04
Ford executives might like to have a meeting with the executives at K-Mart (if there are any still around) and Levi Strauss. Both companies were boycotted and both companies nearly sank out of sight. They will never recover the market shares they lost. Levi wanted to blame their losses on imports and K-Mart was just clueless, which was self-evident: they hired Penny Marshall and Rosie O’Donnell to do television advertising for the company.
