A Comment About

Do Endorsements Work? Mitt Romney and National Review

December 18, 2007 - 1:00 am - by Richard Miniter
sheryl
2007-12-18 15:21:45

I think this article should be filed under “we have to write about something”.

It’s perfectly fine (and they chose the right candidate IMHO) for a Op-Ed mag to endorse someone they believe in. I’d rather have them up front then in some “coded” way try to sway my vote. People are too sophisticated about media anymore to be coy in op-ed.

Though a news column should always remain neutral.

Disagree with Miniter:

“And, of course, the endorsement will make it less likely that other campaigns will trust the magazine with leaks or exclusives.”

I don’t think this is true. I think in most areas of political campaigns the Oscar Wilde quote says it best “It’s better to be talked about than not talked about”.