Considering that the arab world loves shoe-throwing antics, deal with them on their own evolutionary level if israel has to win the PR war.
1. Plant the israeli flag on top of all mosques in gaza.
2. Place huge billboards all over gaza that say “Israel loves Hamas” (we’re baaack..thanks to you. 
)
3. Make plans to pipe huge amounts of sea water into the territory if the tunneling continues. A new Venice.
4 .Provide expected casualty rates of a minimum 10,000 israeli soldiers’ deaths. Wars of survival shouldn’t be run by debating teams and by pollsters looking nervously at the electorates. It should be unanimous… Raise the threshold SO high that, any outcome would be a victory for israel.
And don’t sell hi-tech arms to China and other enemies of America, you profit-minded ingrates 
