PJ Media

Gozer, Yes. I think the Internet is all about finding new opportunities to reshuffle the middlemen — eliminate the ones who no longer add value because they have lost their indispensability in the supply chain, and develop new middlemen who will add value. Going it alone might make less sense than finding the right team. Incidentally, one of the middlemen I’d place on the endangered species list is local TV stations, as the networks are beginning to play their own middleman-bypass games through a combination of Internet downloads and wireless PC-to-TV bridge technologies (e.g. “media extenders”).