Ronnie Schreiber
2008-12-17 07:44:27
Bilgeman,
Advertising and other marketing methods are absolutely vital to any business that sells at retail and plenty of other businesses as well. One can debate the value of a particular marketing strategy or advertising venue. I’ve been critical of Big 3 advertising for years. Ford’s campaigns practically beg people to check out their cars. Still, I know from personal experience that advertising is the handle on the faucet. Stop advertising and revenue slows to a trickle.
New Balance may not pay athletes to endorse their shoes, but they do advertise.
