Problem is most of the Pop Culture environmentalism is based on consumption: Buy “Green-Product-X” because it’s better for the environment. There are even “green renovation” shows where they rip out all the “bad” stuff and put in new stuff. Never mind all the old stuff needs to be in some landfill now instead of being used.
“Buy this because it’s sustainable!” How about I don’t buy it at all and you don’t need to cut it down in the first place? I guess there isn’t a business to be made in “reduce, reuse, recycle” after all. Oh well I’m off to replace all my (currently) working lightbulbs with CFL lightbulbs NOW! NOW! NOW! because the news reader on the morning show said I was helping save the earth.





