I’ve never seen Kathleen Parker, but I can picture her.
Sharp boned face. More handsome than pretty. Long dark hair. Tall. Somewhat attractive. Anybody? Am I off target or on?
While I think there’s a chance I can describe what she looks like, I bet, for sure, I can describe what she wants.
What every writer wants.
To be read. Recognized. Talked about.
Well, she got her wish.
She took this route, I believe, because she knows the elite media will never criticize her for bashing the religious.
Blame them for racism. No problem. Blame them for gay persecution. No one’s stopping you. Blame them for the Republicans losing the 2008 election.
Not so much.
The reason Barack won and John lost had nothing to do with religion. It, however, had something to do with the Republican Party’s inability to take the persuasive powers out of a thorny problem; the biased mainstream media pricks.
What would I have done? Glad you asked.
On every billboard in America during the entire campaign, I’d have had messages. I’d have messaged them to death. I’d have started with something like:
Main stream media 6. American values 0.
Or Washington Post 14. Unborn rights 0.
The Surge, A winner. The NY Times: Losers.
You get the point. Among other things, what I’d have done(along with a lot of guerilla marketing)would have been to make a major campaign issue of bias in the media so everybody was aware of it, making it a lot less effective. Kind of like removing the venom from a snake so it can’t really hurt you.
Which would have made the playing field a lot more even. Of course, it’s not all I’d have done. But it’s one of the things.
When you spend 28 years as a creative director selling everything from the other white meat to corona beer to not just oil, pennzoil, you learn a thing or two.
Sometimes, even when a Barack Obama is running against you, you can run him ragged till he drops from message madness. “What are they going to hit us with today” I’d have them one day say. I’d have the brown eyed handsome man not knowing what state in was in, or how many states there are, or why his campaign was in such a sorry state.
You don’t have to out spend your opponent.
When you can out think them.





