Biggest mistake – not using the new media.
Not just the blogs or talk radio or internet interviews. McCain should have had a regular schedule of 5 to 10 minute videos taped every night and placed on YouTube and podcasts that he could have on the Internet as well as subscription radio.
Since the average American voter is basically a functional idiot when it comes to the economy, fiscal policy, tax policy and international relations, McCain could have made his points by carefully explaining the situation and his policies.
He could have had his advisors also make videos and podcasts. The McCain campaign could have also explained that the policies of Obama had been tried many times and failed as many times.
McCAin could have by-passed the MSM by delivering his information directly to the public.
For 2012, Sarah Palin could look to Ronald Reagan for inspiration. Reagan was a spokesperson for GE and a supporter of a favorable business climate. He made many speeches. He started his regular radio address to the nation. He wrote his own speeches. He developed his philosophy by his writing.
Sarah Palin should start with a regular weekly program. A one or two minute program would force her to condense her ideas to the core essence. Podcasts could allow her to flesh out these ideas. Videos could build on the podcasts. Experts could be used to show problems with the Obama’s proposals.
Build a large library for when she starts her campaign for 2012, the press will fall back to their old “she’s an idiot” meme. It will be useful to have her positions stated, explained and defended in such a way that they cannot be twisted by a hostile press.
