Clayton Cramer
2011-06-30 12:23:27
It’s called the halo effect, and is part of why Chevrolet builds cars like the Corvette. I’m sure (especially when I have repairs done) that they make piles of money on Corvettes, but the same engineering talent and capital invested elsewhere would probably make more money. However: it would not produce the positive image for GM of producing one of the top sports cars in the world (at least, below $100,000), and what is clearly the most cost effective sports car. (Yes, the Porsche will probably spank the Corvette, but not my much, and not at anywhere near the price.)
