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What If It Had Been More Than an Infomercial?

Obama's 30-minute broadcast was a squandered opportunity.

by
Brad Rourke

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November 1, 2008 - 12:10 am
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If you are reading this, you are not the target of Senator Obama’s 30-minute media buy. Which surely means, since I am writing, that neither am I the target. Good thing, too — I was disappointed.

Oh, sure, my eyes teared up at the right moments, and I enjoyed the homespun blues guitar. As commercials go, it was fine. And as infomercials go, it was a knockout. What I am disappointed by, on behalf of the civic life of America, is the squandered opportunity.

Set aside, for the moment, whom you prefer to vote for (or have already voted for) in the upcoming “historic presidential election.” The fact remains that one candidate is so dominating the current electoral scene that he is able to insert a 30-minute unfiltered message into almost all of prime time. He is a candidate who looks and talks differently than most other political figures cluttering the landscape. His charisma is undeniable, recalling orators of yore. He’s smart.

At his best, this candidate preaches (and it is preaching) a kind of politics that rests on a partnership between the leaders and the led, where citizens aren’t customers of government but are citizens, who hold responsibilities as well as rights. This at times seems a revolutionary idea, coming as it does at a time when politics itself seems exhausted, the rhetoric ground down by the accretion of promise after promise.

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