If conservatives are to counter this for the next presidential election, we must begin now. We must respond to negative ads and arguments. Conservatives must focus on answering the unrelenting and false allegations of racism. We must mention the many GOP leaders of black and Hispanic origin. We must educate the nation about the history of the Republican Party opposing slavery, and the history of the Democrat Party supporting slavery.

We must repeatedly show how Republicans supported modern civil rights while Democrats opposed them. We must repeatedly show how Democrat welfare programs have decimated black families by rewarding single-parent households. We must unmistakably call out the Democrats’ racist views that black conservatives don’t count. We must highlight that under Obama black unemployment is about twice as high as white unemployment.

It’s going to take constant work to get this message in front of the public in time for the next election.

Also read: Whither the Black Vote in 2016?