I know a young IT professional who becomes palpably dismayed when one of his clients actually purchases computer software. He insists there is usually a way to obtain it for free and, if not, one is better off with something else.
It is no wonder that President Barack Obama chose the European young before whom to perform his “town hall” magic last week. This is precisely the “free stuff” demographic he seeks. This crowd of European youth, entranced in Obama’s beautifully delivered induction, could see only the hand being held out. While the more aged can argue back and forth about the relative value of hard work, savings, building a future, and so forth, it is all inaudible to the young. While Napster may have failed, the Napster culture thrives across the globe. While elders debate capitalism vs. socialism, neo-socialism, and Marxism, the young are dreaming about how to get that new iPod for nothing without becoming queen first.
One young woman, Peggy Joseph, stated this demographic’s position perfectly following an Obama campaign speech. Crying from the excitement of the “historical” moment, she said, “This is what we have all been waiting for. I won’t have to worry about gas in my car. I won’t have to worry about paying my mortgage. You know, if I … if I help him, he’s gonna help me.”
And help she did. Obama won the election by winning the under-thirty crowd and now he is taking that strategy abroad to community organize his “one-world order.” He is recruiting his global ACORN army with the embedded theme: more free stuff!