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Mileage Standards: Not the Way to Energy Independence

Fuel economy mandates to save gas? That's like fighting obesity by requiring clothing manufacturers to make only slender sizes.

by
Brian Douglas

Bio

January 28, 2009 - 12:09 am
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A Democratic controlled Congress has already replaced the moderate John Dingel with activist Henry Waxman to head the powerful House Energy Committee. And should anyone doubt President Obama’s support for his choices, he’s picked Clinton’s activist and ex-EPA chief Carol Browner as assistant to the president for Energy and Climate Change. Will these new bureaucrats commute to work in Suburbans? Just wondering.

During a briefing to reporters before the Los Angeles Auto Show, experts gathered by the Foundation for American Communications opined that the Obama administration might urge a 50-MPG EPA standard, a major escalation from the looming 35-MPG rule. Just to put things in perspective, 35-MPG is slightly higher than Europe’s current fleet average. That means that cars like Honda’s Accord would be giants and full-size SUVs would be history.

The energy law that was enacted in December 2007, requires standards for 2009 vehicles of 27.5 mpg for cars and 23.1 mpg for trucks. Then the standards would move upward to the goal of 35 mpg in 2020, a number that is 40 percent higher than today’s specification. And the Bush administration’s Department of Transportation had proposed a rule to push fuel economy up 25 percent by 2011 to 2015 model years, a goal that would cost the industry $47 billion according to a report in Automotive News. Although a final rule was promised by the end of 2008, the Bush administration had punted that decision to the Obama team and a date of April 1, 2009 (appropriately Fools Day), became the new target.

That gives Team Obama enough time to: a) scale back the standards to help the same industry to which we just lent money or b) increase the standards even higher to save our planet that much faster. For context, a new vehicle and/or entirely new powertrain takes at least three years or more to develop. Federal law requires the National Highway Traffic and Safety Administration (NHTSA) to give automakers at least 18 months to comply with new economy standards. In the meantime, the car companies face not only impractical deadlines but also uncertain standards.

When you talk to most ordinary people who don’t have a pooch in this fight, they are puzzled about why the automakers don’t quickly embrace high fuel economy standards. After all, Toyota’s Prius is considered mid-size by the EPA and the 2009 model delivers 48-city and 45-highway fuel economy according to the current published guide. And Toyota’s 2010 model that was unveiled at the North American International Auto Show this month promises 50 mpg. What’s more, there are “plug-in” Prius sedans running around with graphics plastered on the doors that boast 100 mpg + economy. So what’s the big deal?

The problem is simply that hybrid sedans aren’t the solution for every need. From soccer mom duties to towing to that all-American virtue “personal choice”, small, fuel-stingy cars aren’t for everyone. And as far as those 100 mpg + claims plastered on the sides of a plug-in-modified Prius, that’s no more than hyperbole. No one has offered a standard EPA test to verify the claim. Consumer Reports is the most forthright, publishing a review of its plug-in Prius, after spending $10,875 for the conversion. The result was 56 mpg in their city cycle and 75 mpg on the highway after a full charge. Apparently, a long downhill drive or creeping around town is required for a plug-in Prius to attain triple-digit fuel economy.

Regulating fuel consumption through mileage standards has also created an uneven playing field for automakers. High volume producers, including Detroit’s three, have to be cautious about exceeding the limits to avoid fines, while competitors that import only their premium vehicles simply pay the levy since there’s plenty of profit to absorb it.

That’s what’s wrong about the whole idea of regulating fuel economy. It’s a lot like fighting obesity by requiring clothing manufacturers to make only slender sizes. If consuming less petroleum is a worthy goal, make the price of that product high enough to discourage vivacious consumption. Look at what happened when oil prices recently spiked to above $4 per gallon. Guess what would happen if they remained higher than even $2.

Meanwhile, the politicians who are busy designing EPA economy standards have their drivers keeping their big black SUVs warm or cool so they don’t have to suffer too much discomfort. Apparently, distress is a phenomenon for you and I and the world’s automakers to endure.

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Brian Douglas has driven everything with wheels during his career in the automotive technical, marketing, and journalism professions. He is currently a contributing expert for KGO Radio, WHEELS editor for the San Francisco, Washington, DC, and Baltimore Examiner newspapers, automotive features writer for the Minneapolis/St. Paul Times Tribune, and automotive editor for Gentry and Ranch & Coast magazines.
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