The U.S. Department of Health and Human Services will award $30,000 in taxpayer-funded cash prizes for a video contest designed to promote Obamacare among young people, according to an HHS spokesperson.
In addition, HHS has awarded $67 million for the hiring of “navigators” in local communities to promote the benefits of Obamacare.
The organization Young Invincibles is advertising the contest on their web site healthyoungamerica.org.
The spokesperson told PJ Media that the videos submitted in the contest are only going to be judged by federal employees and the awards will be paid for with outreach and education funds in the Affordable Care Act.
Individuals may submit their own video or vote for their favorite among those created. While HHS controls all of the federal funds for the prizes, both organizations will promote the contest.
A post on the Young Invincibles website announcing the contest said participation in the contest is “about more than the opportunity to win money to help pay off those pesky student loans; this is your chance to help your friends and other young people learn about their new health insurance options.”
Young adults are a key demographic that HHS is trying to sign up for federal subsides in the exchange marketplace set to launch on Oct. 1.
HHS and Young Invincibles are allowing individuals to create videos in three different categories.
“The ‘You Are Not Invincible’ theme lets you to show off your creative and wacky side. Videos should be a short skit that shows a time when a young person would need health insurance. Accidents happen. Just ask Scarlet,” says the Young Invincibles website under a short video of a female falling off of a table.
“I can only hope she had health insurance after this infamous wipeout. Entrants are encouraged to go big but stay safe!”
The next theme is “perform a song” about “health insurance or even create the next viral parody.”
The website provides the infamous Will Ferrell Saturday Night Live cowbell skit as an example to follow.
Animation is the third category.
“If you have serious computer animation skills, you could create an engaging, informative video about critical facts of Obamacare,” says the Young Invincibles website.
The deadline for submissions is September 23, 2013. The health insurance marketplace exchanges are set to open nationally on Oct 1. The public will be able to vote for their favorite videos between Oct. 1 and Oct. 15.