AUVSI treated the press to an oversized filing room with couches, power strips, sodas and water, chips and Nutri-grain bars, and free WiFi. On Tuesday, the password was tacked on plain white paper on a distant wall, where I couldn’t find it. When I asked a conference worker for the password, and she pointed it out to me, I burst out laughing.

By Wednesday, after the drone association had taken ribbing for password, these colorful signs were propped on each workstation.

Drones: Love it. Own it. Say it.